Category : Ads in Radio
Radio ads are a challenge on an entirely different level. People don’t see you or your expression, yet they need to be entertained by your ads in the most elegant manner. Last year, we saw so many brilliant ads coming up on the radio that entertained radio users throughout the year. The first step towards making your radio audience happy is by knowing who your actual audience is. Then, you need to identify the real audience for whom the product and ad are meant. It is interesting to see how different radio channels can have different demographics as their audience.
It is a task for the company also to identify the best radio channel for their product ad campaign. When designing a radio ad, it must start strong. If the start is not right, very soon the listeners will lose their interest. Also, it is easier to lost interest when listening to the radio than on a TV screen. Also, the ads need to be short enough to suit the radio listeners. It is useless to waste time explaining the product or service followed by a brief description about any of its features. One needs to get straight to the point without talking even a single word extra.
The voiceover for the ad needs to be brilliant. The art of speaking in the most efficient manner on a radio channel is essential. The person must be able to show his or her emotions through the speech; it will grab a listener’s attention throughout the ad. To avoid any glitches, keep testing; the more variety, the better it is to get the attention of your listeners. More than 50% of the time people are not going to listen to your ad if you keep repeating the same stuff in the ad as human nature is not such that it can hear the same thing over and over again.