Monthly Archives: September 2017

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How To Write A Radio Ad?

Category : Writing Radio Ads

The task of the radio copywriters is fun but also offers lots of challenges. Radio copywriters need to ensure to make effective radio ads to motivate the audience to become prospects and customers by using inspiring and powerful words. More importantly, they need to do this tricky job within sixty seconds or even less, so that all the relevant details are absorbed rightly by the listeners. For executing such a balanced task, they need to be creative and also show their persistence. Here are some strategies that you need to follow.

Length Matters! : Since the time period of radio adds slots are shorter, you need to have proper planning to fill the slots in various timings such as 15, 30, or 60 seconds. Make a clear budget in accordance with the time of the ad and accordingly make your creative skills to work on your advertisement. The longer slot offers you more time to work your magic while the shorter one is ideal for simple inquiries or famous brands. Hence, choose the right length which really matters for your ad to become successful. If you do not have financial constrains, prepare various types of ads for different time duration. A 15-second ad seems to be ideal for products or services that are reasonably popular.

Style makes the Difference: Create an ad by using a ‘Straight Announcer’ who has a strong voice with high clarity. This will enable to have an open-ended question, directed to every single listener. This is fine for short period ads. For longer period ads use a dialogue format using two announcers. Try to use a short vignette wherever possible. This makes the audience to identify with the character. Also, add a true testimonial from a user who has got the product.

Write as if you are an end user: Before writing your copyright content, act like an end user and probe all your questions towards assessing the quality of the products or services. Remember, good copy anticipates many questions. Hence prepare yourself to answer any unexpected questions from the audience. Go for short and precise contents which stimulate the interest of the listeners. Make your content in such a way that even people who are on wheels will listen as most of them switch off their radios or tune into other channels during the ad break.

Make a detailed search about the product or service: Effective radio copywriting is not possible for you unless you know the product or service in depth. Pose different questions to yourself and find the right answer. Be a buyer or an investor while knowing the details about the product or service for which you are making your radio copywriting. This will enable you to write the contents for the right audience.

As a final act, you need to prepare your audience for a positive response. Tell precisely what you want your listeners to do. Now it is time for you enjoy the fun and thrill you deserve as a radio copywriter. As a first step, try to consult a good and professional radio copywriter and prepare to work with him or her for some time to know the nuance of radio copywriting.

Read Also : How a Radio Station Works : Radio Station Equipment
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