Category Archives: Ads in Radio

A Total Delight For You

Category : Ads in Radio , Blog

The radio ad that got nominated for the Best Radio Ad of the year award is not just an ad, it is a total delight. Radio Mercury Awards announced the winners of 2017 celebrating the newness in the millennial culture of present times. Radio channels went that extra mile to release some of the best radio shows and ads. We couldn’t do anything but appreciate the great work. Though most jobs were excellent, the best one deserved an award. The show was organized in the beautiful city of New York. The best campaign award went to The Richard’s group work for Motel 6.

It was one of the longest running radio campaigns that featured the musings of Tom Bodett. Motel 6 is one campaign that has bagged the highest prize money many times and also the best show award many times since 1992. You ought to listen to the track at least once, and we are sure you will be delighted by it. It is a $50,000 prize money winner for making the best show. The title says “2017 Motel 6 Radio Campaign”. It is made by The Richard’s Group – one of the leading marketing agencies that have world-class talents.

Motel 6’s excellent features were described in the ad in the most innovative way. In one of the ads, they made fun of man bun, saying that people could save money on their budget rooms and give themselves a haircut. It is not just the jokes made on various things; it is the way Tom has done the musing on the radio. Any person listening to it cannot stop but listen to the full advertisement instead of switching channels. The fun in the voice and the concept of promoting Motel 6’s various features in a unique way is nothing but simply fantastic.

The Product spot winners won $5000 Prize money that was again from the same agency The Richards Group. It was for the same client, Motel 6 that had few incredible production features. The ad campaign created a fresh buzz in the market by conveying the uniqueness of the brand. In the most relevant yet funny way, the ad has explained about Motel 6 and its salient features. These have proven that radio ads are no less creative than TV ads. Even a mesmerizing voice and intellectual wit can win the attention of people.

Another agency to be declared as the production spot winner is Havas New York. The ad was titled Adios Amigo for the brand Heineken. They won $1500 for their fantastic performance throughout the campaign. Other famous agencies like Commonwealth//McCann also earned the spot for production.

Ogilvy and Mather group HK won the International Radio or Audio Showcase Winner for the ad titled Gourmet Meals for the company ProDiet. Radio companies and agencies that make the ads for the radio channels are climbing up heights in their own way to create a different platform for creative minds. We wish to see many more clever ads on our favorite radio channel to entertain us throughout our journey.

Read Also : Setting Up a Professional Radio Studio: What You Need to Know


Want An Attention Grabbing Radio Ad?

Category : Ads in Radio

Radio ads are a challenge on an entirely different level. People don’t see you or your expression, yet they need to be entertained by your ads in the most elegant manner. Last year, we saw so many brilliant ads coming up on the radio that entertained radio users throughout the year. The first step towards making your radio audience happy is by knowing who your actual audience is. Then, you need to identify the real audience for whom the product and ad are meant. It is interesting to see how different radio channels can have different demographics as their audience.

It is a task for the company also to identify the best radio channel for their product ad campaign. When designing a radio ad, it must start strong. If the start is not right, very soon the listeners will lose their interest. Also, it is easier to lost interest when listening to the radio than on a TV screen. Also, the ads need to be short enough to suit the radio listeners. It is useless to waste time explaining the product or service followed by a brief description about any of its features. One needs to get straight to the point without talking even a single word extra.

The voiceover for the ad needs to be brilliant. The art of speaking in the most efficient manner on a radio channel is essential. The person must be able to show his or her emotions through the speech; it will grab a listener’s attention throughout the ad. To avoid any glitches, keep testing; the more variety, the better it is to get the attention of your listeners. More than 50% of the time people are not going to listen to your ad if you keep repeating the same stuff in the ad as human nature is not such that it can hear the same thing over and over again.


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